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This a list of recommended books for lawyers and anybody interested in persuasion, presentation and story. You can click on images of the books to purchase
General- Trial Guides
Culture Code by Clotaire Rapaille
David Ball on Damages 3 by David Ball
Grief and Loss by Robert T. Hall and Mila Ruiz Tecala
Moe Levine on Advocacy by Moe Levine
Persuasive Communication by Eric Oliver
Polarizing the Case by Rick Friedman
Reptile by David Ball and Don Keenan
Rules of the Road by Rick Friedman and Patrick Malone
Show the Story: The Power of Visual Advocacy by William S. Bailey & Robert W. Bailey
Trial in Action by Joane Garcia Colson, Fredilyn Sison & Mary Peckham
Twelve Heroes, One Voice by Carl Bettinger
General
Litigating Truck Accident Cases by Michael Jay Leizerman
The Checklist Manifesto by Atul Gawande
Experts must have a checklist, literally. Like Malcolm Gladwell, Gawande is a contributor to The New Yorker who uses examples from his field of medicine, but which are applicable to law. I hate the checklist idea of law. Anybody who has seen me at trial or deposition knows that I hardly ever use notes, and certainly never a deposition checklist. And yet I believe that I can do this because I am so prepared because I’ve gone through the checklist of case preparation before getting to these critical stages.
Drive by Daniel H. Pink
In the Line of Fire: How to Handle Tough Questions When it Counts by Jerry Weissman
Just Listen by Mark Goulston
Made to Stick by Chip Heath and Dan Heath
Mindset: The New Psychology of Success by Carol Dweck
Mistakes Were Made (but not by me) by Carol Tavris
Outliers by Malcolm Gladwell
Predictably Irrational by Dan Ariely
Tipping Point by Malcolm Gladwell
The Logic of Failure by Dietrich Dorner
Rick Friedman On Becoming a Trial Lawyer
The Influentials by Ed Keller and Jon Berry
The idea of The Influentials is that critical mass for ideas and products come from one in ten Americans who are “influentials.” A great example of this is the Jones Family in the mediocre-but-thought-provoking movie The Joneses. You can identify Influentials through 11 questions.These 11 questions have successfully predicted the fore-person of several of my juries.
A Sense of Urgency by John P. Kotter
Win Your Case by Gerry Spence
Influence by Robert Cialdini
Blink by Malcolm Gladwell
Emotional Intelligence by Daniel Goleman
Working with Emotional Intelligence by Daniel Goleman
Social Intelligence by Daniel Goleman
Zen Mind, Beginner’s Mind by Shunryu Suzuki
Richard Bandler’s Guide to Trance-Formation by Richard Bandler
Language
Words that Work by Frank Luntz
If You Want to Write by Brenda Ueland
Garner on Language and Writing
Marketing
The Zen of Social Media Marketing by Shana Hyder Kubani
Marketing Metaphoria by Gerald Zaltman
Story
The Power of Myth by Joseph Campbell
The Writer’s Journey by Christopher Vogler
The Hero With a Thousand Faces by Joseph Campbell
Visual Presentation
presentation zen by Garr Reynolds
This book changed the way I create PowerPoint presentation at conferences and at trial. The book emphasizes clean graphics with no bullet points, few words and graphics that highlight the talk, not give it.
Word processing